“The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content — even if it’s obviously about theoretical math, a subject in which my mom has no interest or knowledge.”
The algorithm Facebook uses to determine who sees your posts is plenty complicated, but here’s an interesting factor I hadn’t considered before.
Chris Aldrich explains how Facebook’s algorithm has a mom problem — specifically, that when his mom likes his posts, the algorithm assumes they’re family-related and then only shows them to his other family members.
But don’t worry, if you’ve got a super-supportive Mom with a quick Like-trigger finger, Chris also shares a way to combat the damage she’s doing to the reach of your posts.
(PS: don’t worry Mom, I would never block you from reading this newsletter on Facebook…or would I?)