This Should Be Posted on the Wall of Every Business

“Never try to be cool. Only try to be good.”

david hieatt is the co-founder of Hiut Denim and The DO Lectures.

He recently shared his list of 27 things the last 10 years taught him that hangs on the wall of his old factory.

It’s an inspiring list that includes gems like, “If we can’t do the basics amazingly well, nothing else will matter,” and “We all work for this company but make sure this company works for you.”