How to Write in a Way That Makes People Feel Smart

“Good communicators make themselves look smart. Great communicators make their audiences feel smart.”

Does your writing make people feel smart or dumb after they read it?

Shane Snow explains how to write in a way that makes people feel smart and points out the most successful writing typically is written at a lower reading level than you might expect (which makes it easy to understand), but presents material in ways that make readers feel smarter after consuming it.