“Far better to have a smaller, active set of people who like your stuff, than a ton of irrelevant, disengaged folk. That’s what I call ‘Quiet Data.’”
Stef Lewandowski is a guy who creates products for a living. But with his latest project, he’s kept quiet about it as opposed to trying to use social media and other means to attract attention to it in its early stages.
In this post, he explains how things have been different with this approach and suggests he’s found a lot of value in “quietly getting on with business.”