“No matter how long you’ve been doing this, what you think will work is often wrong.”
You probably won’t spend a billion dollars on advertising, but that doesn’t mean you can’t learn from someone who has!
Craig Clemens reveals 10 lessons learned from spending a billion dollars on online ads including that your ad must match what comes next, great ad ideas can come from anyone, and leading with “a benefit + curiosity” is magic.
Btw, I found this link in the Scalable newsletter.
Related: Double things that triple results.