17 Keys To Getting People To Take Action On Your Website

“Don’t be clever, be clear.”

Blake Emal has audited 500+ websites over the past six years and compiled a list of what he’s found works best when it comes to creating landing pages that convert.

His 17 keys to getting people to take action on your website include to only use images that move the story along, include only one call to action, and make it about the user.

Related: How to use a one-action strategy to activate your audience.