“Count the number of yous in an email newsletter. If you run out of fingers… you’re doing great.”
If you’ve been paying attention, I’m sure you’re not surprised I recommend you write a newsletter — but you may be less sure what your newsletter should include.
Ann Handley shares 17 non-negotiable things your newsletter needs including a clear point of view within a niche, a non-neutral voice, and a lot more insight than promotion.
Btw, I found this in Marc Eglon’s newsletter.
Related: A five-day plan to grow your newsletter.