17 Non-Negotiable Things Your Newsletter Needs

“Count the number of yous in an email newsletter. If you run out of fingers… you’re doing great.”

If you’ve been paying attention, I’m sure you’re not surprised I recommend you write a newsletter — but you may be less sure what your newsletter should include.

Ann Handley shares 17 non-negotiable things your newsletter needs including a clear point of view within a niche, a non-neutral voice, and a lot more insight than promotion.

Btw, I found this in Marc Eglon’s newsletter.

Related: A five-day plan to grow your newsletter.