“He found who our best clients were, what they looked like, and clearly defined it on a piece of paper.”
Forget the theoretical advice — here’s a specific process you can use to figure out who your ideal clients or customers are.
In a 47-minute episode of the Lessons & Ideas podcast, Bryan Harris and Drew Breaux share the 5-step process they used to identify their best fit clients.
The process involves surveying existing clients, studying before/after emotions, and creating a two-part profile of your ideal client based on what you learn.
Related: How to land a dream client with a blog post, Facebook ad, and $100.