“Have this simple rule: if I add something to my business, I have to drop something.”
There’s so much brilliance in this that I’m not quite sure how to summarize and do it justice.
The DO Lectures’ “It’s Just Me” Manifesto features 23 bits of wisdom for solo creators including to not do more unless you can do less, understand the difference between marketing and selling, and be a skyscraper — even if just for a day.
Related: A manifesto for creative people.