“No matter who you are, whether a first time attendee, or repeat buyer, or new subscriber, or long time donor, or anywhere in between, we have a specific plan for you and a specific next step in mind, and everything we do points you toward that one next step and nothing else.”
Over the past three years, the California Symphony audience size and subscription revenue are both up over 70%, while the national trend for those categories are down 5% and 11%.
This Aubrey Bergauer / California Symphony post explains exactly how the California Symphony has succeeded by doing everything differently than the conventional wisdom.
Most notably, they created a plan to attract and cultivate their audience without bombarding every person they encounter with immediate requests for money.
Related: How to monetize your audience.