In order to build an audience, you have to understand what it means to have one.
Your audience isn’t the number of people who consume your creations — it’s the number of people you can count on to consume your NEXT creation.
This is a HUGE difference that can shift your entire mindset about audience growth.
Let’s say your creation magically goes viral and a million people see it. If none of them subscribe or follow you after seeing your work, have you really grown your audience?
Because without a CONNECTION to your fans, you have no ability to ensure they will see your next creation — which is a the only meaningful way to measure your audience.
Too many creators focus solely on getting their work seen and put no effort into establishing a connection to those who see it.
A video with 500 views that generates 100 new YouTube subscribers is more valuable than a video with 50,000 views that only attracts 25 new subscribers.
Don’t celebrate the 50,000 views — mourn the 49,975 missed opportunities.
It’s not the consumption of your work that matters, it’s the connection that comes from that consumption.
Because those connections are what audiences — and careers — are ultimately built on.
One more thing…
Each week I share a collection of 5 ideas like this to help you learn, do, and become better at your work, art, and life.
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