Why Brands Need Faces And Franchises
“Attention has flipped. It’s no longer optimal for brands to just demand it. Attention now must also be earned. It’s about relationships over reach.”
Author: Josh Spector
8 Things That Happened In 2016 That Nobody Noticed
“Tech executives began to both realize that they can’t just ignore regulatory and political issues and that not all politicians and regulators are inherently st...
12 New Ways To Think About Life
“If the lesson is more valuable than the pride and shame of making the mistake itself, then it wasn’t truly a mistake at all.”
Why Secrets Don’t Leak At Facebook
“‘People would be pissed if someone else leaked something,’ explained one former employee. ‘You don’t betray the family.’”
The 7 Biggest Career Mistakes You Can Make
“There’s a big difference between skills and experience. A 25-year-old who has been reading, learning, and implementing new information for five years will have...
Modern Art Became Famous Because The CIA Secretly Funded It
“Why did the CIA support [modern artists]? Because in the propaganda war with the Soviet Union, this new artistic movement could be held up as proof of the crea...
How To Retire In Your Thirties
“The most important thing you need for early retirement is an ability to break out of conventional societal programming — the persistent notion that a person ha...
Is Non-Curiosity The New Standard?
“The decline of thoughtful media has been discussed for a century. This is not new. What is new: A fundamental shift not just in the profit-seeking gatekeepers,...
How To Get What You Want In A Negotiation
Everything’s negotiable, but not everything should be negotiated. Too often negotiations become about winners and losers when that’s not the point. Both sides r...
How To Reverse Engineer Your Niche
“Before I thought to reverse engineer, I figured I’d find my niche by asking the market what it needed. I put some feelers out in my networks, and unsurprisingl...