“Storytelling isn’t a fashion accessory that leaders can decide to wear or not. Very literally, leadership is storytelling and leaders are storytellers.”
Great storytellers have a competitive advantage — they’re able to recruit better talent, attract more attention, secure better partnerships, and build stronger cultures.
For all those reasons, Andy Raskin helps leaders become better storytellers and in this post he explains how the stories leaders tell differ from traditional stories.
The most notable difference? In a leader’s story, the “happily ever after” hasn’t happened yet.