Why You Should Start Your Next Brainstorm With An Embarrassing Story

“Candor led to greater creativity. Thus, we propose a new rule for brainstorming sessions: Tell a self-deprecating story before you start.”

The way you kick off a group brainstorming session can have a huge impact on what you get out of it.

Harvard Business Review shares a recent study that found brainstorms are more productive when participants tell an embarrassing story before they start.

Specifically, brainstorms that opened with embarrassing stories generated 26% more ideas across 15% more categories than ones that didn’t.