How To Map Your Target Audience
“When it comes to creating niche media and building a business around it, an audience map is more like a treasure map.”
Category: Career Growth
Helpful Creativity Newsletters
“In order to take advantage of the incredible wisdom, resources, and inspiration available, you have to know where to find it.”
How To Reverse Engineer Your Marketing Strategy
“Everything works but not everything will work for you.”
15 Ways To Monetize Your Podcast
“People are more likely to be drawn to podcasts with an attitude that they align with or a strong, well-owned point of view.”
Start Your Business Once You Find Five People Who Would Purchase Your Product
“A lukewarm ‘maybe’ doesn’t count. You need an emphatic ‘YES.’”
The 10 Most-Used Newsletter Formats
“The beauty of email is that you are not attached to anything. If you decide to change course after a few editions, you can do so.”
How To Use Your Newsletter To Create Art, Attract An Audience, And Grow Your Business
“You should do things and create things that you’d want to consume.”
How To Write A Great Cold Email
“In a great cold email, the person receiving the email should benefit far more than you from a potential exchange.”
What If Your Target Audience Was A Single Celebrity?
“The best way to identify your celebrity persona is to ask you and people close to your project, ‘What celebrity should follow me but they don’t?’”
A Brutally Honest Case Study Of A Self-Distributed Film
“We’re going to go deep. We’re going to look into the production budget, I’m going to share with you my marketing numbers, and yeah, we’re going to crack into m...