Six Steps To Creating A Content Brand
“You have to find a content tilt. You have to find an area of differentiation that you can break through all that content clutter out there and actually be diff...
“You have to find a content tilt. You have to find an area of differentiation that you can break through all that content clutter out there and actually be diff...
“Give people the opportunity to pay a premium for your work — otherwise they never will.”
“Fill-in-the-blank exercises for focusing your ideas, from strategic conception to sale.”
“You’re not actually selling a newsletter — you’re selling the value the newsletter provides.”
“Calls to action should not feel like an obligation or burden; they should ask people to do something they want to do and that they can do easily.”
“After you capture your first 100 emails, your goal should no longer be capturing emails in bursts but instead capturing them steadily and consistently… daily.”
“This article lists what to do to improve on-page SEO.”
“Our customers want to know who is Apple and what is it that we stand for? Where do we fit in this world?”
“Most companies postpone pricing decisions until after the product is developed. They embark on a long, costly journey of hoping they’ll make money rather than ...
“The moment I understood I’d be more regretful if I failed to become a successful writer than a successful entrepreneur, I was no longer distracted by the urge ...