Most Marketing Is Wasted
“There’s a whole bunch of marketing that doesn’t make a difference. If you ask the right questions, you can focus on the marketing that does.”
Category: Career Growth
Why a Boring Business Is Better Than a Busy One
“Busy is being reactive, and being constantly reactive doesn’t seem like the best way to run a business for the long term.”
How Brands Use Laddering to Get an Edge on Their Competition
“It’s an attempt to de-position your competition by saying, ‘We’re this, and they’re this,’ and then figuring out what attribute you want to talk about that not...
Why You Should Incorporate Play into Your Work
“Imagine if you took the mindset when you play games and applied it to your real life? Imagine how much better things would be.”
Offer a Rush Discount Instead of Charging a Rush Fee
“I’m initiating a discount for speed. We’ll agree on the deadlines. I’ll go as fast as I can. And if you get me everything I need in the time frame I need it to...
Career Advice For The Interested
This post features the best career advice I’ve found after consuming thousands of articles and videos about how to grow your career.
14 Things a Stanford Professor Believes Are the Keys to Good Management
“Sometimes the best management is no management at all — first do no harm!”
How to Create Your Personal Brand in 14 Steps
“Effective personal branding is owning the online space at the crossroads between when you’re doing something important and when someone that matters looks you ...
17 Ideas To Improve Your Creative Work From The Book “Perennial Seller”
I’ve recommended the book Perennial Seller by Ryan Holiday to people at least five times this week and countless times before that. It’s a must-read for anybody...
The Mistake Amateurs Make That Pros Don’t
When amateurs meet, they don’t edge each other out by being slightly more skillful. Instead, it’s a contest of who makes the fewest huge, gaping blunders. Amate...