Category: Career Growth

“Steven Spielberg once said, ‘I make movies for the masses, but I talk to them one at a time.’”

“I’m now at the point where I can spend about $2.50 on a Facebook ad opt-in and get back $55.80.”

“How you charge is often way more important than how much you charge.”

“A general framework to use to price, or buy, your first couple newsletter ads.”

“Mostly what this game boils down to is patience.”

“Once someone owns an item, forgoing it feels like a loss.”

“You can get a decent sense of this by calculating your total addressable audience, and then using industry benchmarks for membership conversion to come up with...

“End every conversation with an expert about your industry with: ‘Why do you think I am going to fail?’”

“At its core, the best way to present an idea is black text on white space with good content.”

“Why should your audience believe that you can deliver the transformation you promise?”