Why Having a Niche Is Good for You and Your Business
“When your audience is ‘everyone,’ you have nothing guiding your creative decisions and therefore are forced into one of two strategies: (a) striving to alienat...
“When your audience is ‘everyone,’ you have nothing guiding your creative decisions and therefore are forced into one of two strategies: (a) striving to alienat...
“The ‘principle of least effort’ basically states that if there are a few ways to get something done, people will always prefer the one that requires the least ...
“Skip the introduction and purpose. Everyone already knows why they are at the meeting. There is no need to introduce yourself or give the reason you’re there. ...
Thank you. For the past 12 months you’ve read, liked, commented, and shared the 52 posts and 50 issues of my For The Interested newsletter I’ve published and I ...
“Sometimes all it takes is for leaders and frontline workers to get out from beyond their desks and see things from a new perspective.”
“One of the hardest parts about building a brand online is accepting the fact that what works today, won’t necessarily work tomorrow.”
“Start every all-hands meeting by reminding people why they’re all here ultimately, what is it that you’re trying to change by your work.”
“The main reason people pay attention to anyone is because they first make sure others are paying attention to that person.”
“If your dream clients aren’t coming to you, go straight to them. The worst that can happen is nothing different than what you’ve got now. The best that can hap...
“Everyone starts out at zero. Everyone. What separates the people who succeed (at anything) and the people who fail, ultimately comes down to how willing you ar...