There’s Only One Thing That Matters in Business
“No business ever failed to take off because they used Quickbooks instead of Xero, or because they chose the wrong free CRM or because they chose chose logo A i...
Category: Career Growth
You Need Specificity in Marketing If You Want It to Work
“When you know exactly who you’re talking to, you speak to them directly — without vagaries.”
“Find Your Passion” Is Bad Advice
“The directive to ‘find your passion’ suggests a passive process. Telling people to develop their passion, however, suggests an active one that depends on us — ...
Sometimes You Have to Quit to Get Ahead
“For every moment you double down on something that’s not working out, you are forgoing other potentially valuable opportunities.”
How to Build a Business That Lasts
“Rather than thinking about how much you need to make to cover your costs, think about how little you need to help you survive as long as you want.”
Most Marketing Is Wasted
“There’s a whole bunch of marketing that doesn’t make a difference. If you ask the right questions, you can focus on the marketing that does.”
Why a Boring Business Is Better Than a Busy One
“Busy is being reactive, and being constantly reactive doesn’t seem like the best way to run a business for the long term.”
How Brands Use Laddering to Get an Edge on Their Competition
“It’s an attempt to de-position your competition by saying, ‘We’re this, and they’re this,’ and then figuring out what attribute you want to talk about that not...
Why You Should Incorporate Play into Your Work
“Imagine if you took the mindset when you play games and applied it to your real life? Imagine how much better things would be.”
Offer a Rush Discount Instead of Charging a Rush Fee
“I’m initiating a discount for speed. We’ll agree on the deadlines. I’ll go as fast as I can. And if you get me everything I need in the time frame I need it to...