Why You Need a Point of View

“A POV is not a sales pitch. Not directly. The utility of that point of view is not to capture dollars by selling a thing. The utility of that POV is to capture attention by selling an idea adjacent to that thing.”

Every brand needs a point of view, but few have one or even understand how to create one.

Steve Bryant explains why you need a point of view and shares tips about how to create one including to figure out how your goals, audience, and brand priorities align.

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