“A POV is not a sales pitch. Not directly. The utility of that point of view is not to capture dollars by selling a thing. The utility of that POV is to capture attention by selling an idea adjacent to that thing.”
Every brand needs a point of view, but few have one or even understand how to create one.
Steve Bryant explains why you need a point of view and shares tips about how to create one including to figure out how your goals, audience, and brand priorities align.
RELATED: Why standing out is essential to survive as a creator, brand, or business.