How Brands Use Laddering to Get an Edge on Their Competition
“It’s an attempt to de-position your competition by saying, ‘We’re this, and they’re this,’ and then figuring out what attribute you want to talk about that not...
“It’s an attempt to de-position your competition by saying, ‘We’re this, and they’re this,’ and then figuring out what attribute you want to talk about that not...
“Imagine if you took the mindset when you play games and applied it to your real life? Imagine how much better things would be.”
“I’m initiating a discount for speed. We’ll agree on the deadlines. I’ll go as fast as I can. And if you get me everything I need in the time frame I need it to...
This post features the best career advice I’ve found after consuming thousands of articles and videos about how to grow your career.
“Sometimes the best management is no management at all — first do no harm!”
“Effective personal branding is owning the online space at the crossroads between when you’re doing something important and when someone that matters looks you ...
I’ve recommended the book Perennial Seller by Ryan Holiday to people at least five times this week and countless times before that. It’s a must-read for anybody...
When amateurs meet, they don’t edge each other out by being slightly more skillful. Instead, it’s a contest of who makes the fewest huge, gaping blunders. Amate...
“Every one of you can forge a life so idiosyncratic that it’d be silly to compare yourself to someone else.”
Being top 20% in 3 different areas, make you top 1% in the combination. But, that’s true for any combination of 3 skills. So, show me that there’s a demand for ...