How to Turn People into Customers
“If you want to increase your conversions, you’ve got to stop using the same message to the same people.”
Category: Worth Doing
How to Make People Remember Your Brand
“We capture a tiny fraction of what happens to us. Since our memory comprises a selection of moments, there’s the possibility of an event being remembered very ...
You Can’t Care About Everything
Everywhere you look, there’s something to care about. Opportunities swirl. The day’s news frustrates. Social media feeds distract. And your work is an asteroid ...
How to Get Any Career Opportunity You Want in the Next Six Months
Your big break won’t come until those who can give to you know you exist. Some people think telling everyone how great they are or bombarding strangers with Lin...
The Most Overlooked Part of the Creative Process
“Creative people naturally produce false-positives. Ideas that they think are good but aren’t. Ideas that other people have already had. Mediocre ideas that con...
Marketing Is Just Being Considerate
“Marketing means making it easy for people to notice you, relate to you, remember you, and tell their friends about you.”
Ten Career Mistakes You Can Easily Avoid
“Hopping from industry to industry has huge costs. You have to learn the industry, market, people, unwritten rules, you name it.”
Don’t Let Anybody Tell You What to Do
Everybody’s got something to say about what you do. People you know, people you love, people you hate. Even people you’ve never met in posts like this one. They...
Set Goals Based on Behaviors, Not Outcomes
“You have far more control over your behavior than any outcome. And if you focus on your behavior, it’s possible that you’ll end up with an outcome that exceeds...
Remember Your Heroes
“I’ve always kept pictures of my heroes above my desk to keep watch over me, like guardian spirits, to remind me who I want to be. These days they help me remem...