Brands Need a Rallying Cry, Not a Tagline
“Rallying cries invite us into the story. They tap into our aspirations. They charge us to become better. They do all this and more.”
Category: Worth Knowing
The Life Changing Advice of 100 Insanely Interesting People
“There’s no mythical date in the future when the conditions will be perfect.”
Eight High-Level Musings About Working in Social Media
“More than ever we need quality over quantity. Every action brands take online should be about adding value. In order to this, teams need focus, a strategic min...
How to Choose Words That Frame Other People’s Opinions
“The major mistake Nixon made was in his framing. By saying the word ‘crook,’ he evoked an image, experience, or knowledge associated with crook in the minds of...
The End of the Real You Online
“The notion of being able to communicate with dozens or hundreds or thousands or tens of thousands or more (!) people in real time speaks directly to the power ...
Unconventional Advice For Entrepreneurs, Life Lessons, And The One Question I Ask Everybody
In last week’s For The Interested newsletter I shared a post from Darius Foroux in which he offered 10 practical answers to 10 practical questions a reader sent...
The Best Work Takes Time — Just Ask “the Simpsons”
“The best work takes twenty times longer than you’ve planned. The best work happens when everybody else goes home. The best work happens when you’re poring over...
10 Practical Answers to 10 Practical Questions
“No one in the history of mankind became happy or successful without help. Realize that you’re not alone.”
A Recommended Newsletter for People Interested in Creative Work, Productivity, and Bouncing Back from Failure
“I promise two things: You will find at least one kernel of inspiration and it is 100% news-free. That’s right. We’re going news-less.”
25 Secrets of Adulthood
“Just because something is important to me doesn’t mean that it’s important to someone else.”