Most Risk Takers Are Actually Risk Averse
“Humans love rags-to-riches stories. We worship college dropouts like Bill Gates, Steve Jobs and Oprah Winfrey. We love how they risked it all and made it big. ...
Category: Worth Knowing
How Louis CK Tells A Joke
“There are 207 words in this joke and not a single one is wasted. They’re used either in meaning or in rhythm to contribute to the overall effect, an effect tha...
Why You Like What You Like
“Our acts of approval on social media aren’t always directly related to our judgment of quality, be it quality of design, editing, or humor. We aren’t really sa...
The Quickest Way To Get More Of What You Want
We all want more. More attention. More money. More success. But to get it, we must change one word in our approach. The way to “get” more is to “give” more, so ...
How “Advantage Players” Beat The Casino
“I think every game can be beaten.”
4 Reasons It’s Hard To Think Without Bias
“There are four qualities of the universe that limit our own intelligence and the intelligence of every other person, collective, organism, machine, alien, or i...
The Problem With “Monetizing”
“When people talk about monetizing, they’re usually just talking about some sort of scheme. Because anything that needs to be monetized can’t just be simple. If...
The Origin Story Of AirBnB
“It was like I got to travel without ever leaving my home. I got to bring the world to my living room. This was a really powerful idea.”
A Field Guide For Consultants
“Asking for money is weird. But you’ll get over it.”
Why Brands Need Faces And Franchises
“Attention has flipped. It’s no longer optimal for brands to just demand it. Attention now must also be earned. It’s about relationships over reach.”