The Death of Branding
“Brands cannot deliver what they advertise. Shoes or coffee can never live up to their brands’ promises — they are just shoes and coffee. You could even say tha...
Category: Self Improvement
How Lebron James Stays Healthy
“Everything he does in his life is constructed to have him play basketball and stay on the court and be as healthy as possible and to absorb punishment when he ...
The Definition of a Hack
“The hack condescends to the audience. He thinks he’s superior to them. The truth is, he’s scared to death of them or, more accurately, scared of being authenti...
Why Most Companies Suck at PR
“PR today is all about reaching an audience — not about getting a logo to put in the footer of your website.”
How To Rewrite The Story Of Your Life
Our lives are a compilation of stories we tell ourselves. Stories of what we’ve done, how we’ve done it, and what we want to do. Stories about who we are and wh...
Fandom Is Broken
“The corporatized nature of the stories we consume has led fans — already having a hard time understanding the idea of an artist’s vision — to assume almost tot...
What You Had to Do to Hang out with Ben Franklin
At 21-years-old, Benjamin Franklin created an interesting way to spend his Friday evenings. In 1727, he gathered together a group of people— printers, surveyors...
Not All Free Time Is Created Equal
“It’s not just that we face a shortage of free time; it’s also that our free time, in order to be satisfying, often must align with that of our friends and love...
How to Generate Good Ideas
“Learn to pay attention to what you pay attention to. It’s so easy to dismiss it. You have to train yourself to grab onto those things and not let go.”
How Dice Clay Influenced Chris Rock
“When you’re behind the curtain and you’re about to walk out I want you to remember what I told you — every comic wants you to fail. And then you use your other...