How One Metric Has Changed The Way We See The World
“This metric is called engagement, and emphasizing it — above all else — has subtly and steadily changed the way we look at the news, our politics, and each oth...
Category: Social Media
How I Doubled The Reach Of My Facebook Posts Without Spending Any Money
My Facebook page isn’t huge…but it’s growing. While my For The Interested newsletter is closing in on 12,000 subscribers, its Facebook page currently only has 2...
What It Takes To Write A Book
“Part of the mystique of the artistic brand is to make it look easy, effortless. The result is that creativity seems like a black box. In fact, we should show h...
The History Of Japan As Told In A Video 31 Million People Have Watched
“Knock, knock. Get the door. It’s religion!”
If We Don’t Buy From The Stores We Want To Exist, They No Longer Will
I didn’t need a coffee table book. But there I was in The Last Bookstore in downtown Los Angeles about to buy one — and I couldn’t figure out why.
How To Use A One-Action Strategy To Activate Your Audience
Do you ask your audience to multitask? Probably. Does it hamper your ability to activate them? Definitely. If you’re building an audience for something these da...
It Might Be Your Mom’s Fault More People Don’t See Your Facebook Posts
“The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content — even if it’s obviously about theoretical...
A 4-Step Formula To Generate Unique Ideas To Write About
“Combine ideas from your product with an idea from your general knowledge. Combining those two existing ideas results in creativity — a brand new idea.”
3 Things Marketers Can Learn From The Rise Of Netflix And The Fall Of Blockbuster
“There were several factors that contributed to the company’s downfall, including not understanding what business they were really in — entertainment, not retai...
How to Improve Your Email Habits
“Making a behavior harder to do makes it less likely to occur. I looked for ways to make opening email more difficult. Surprisingly, I found just adding a few e...