Rock Music Isn’t Dead — It’s Just Becoming Jazz
“Hip hop’s audience still rewards innovation. Hip hop has learned a lot from rock, but hip hop is not troubled by rock’s self-imposed restrictions. Rap songs ha...
Category: Social Media
Why Snapchat’s Launch Strategy for Spectacles Was Brilliant
“People love exclusivity, but with an air of egalitarianism.”
By 2021, Your Life Will Be a Video Game
“What I’ve got to do as a creator is try and keep you together with your friends inside experiences that you love.”
How We Get Sold Men’s Grooming Products
“Men are still extremely wary of diving too deep into the category. They’re afraid if they get too many products in their bathroom something will happen to them...
I’m One Of The Interested – Are You?
There are two types of people in the world — the Interested and the Uninterested.
How To Make Your Social Media Feed More Interesting
We’ve all been there. We open our favorite social media app ready to be blown away by the amazing things that have been posted in the four minutes since we last...
Why Most Social Media Strategies Fail
Most social media strategies fail because they chase attention instead of earning it.
How You Answer These 4 Questions Determines Your Social Media Success
If you ask me for social media strategy advice, I’ll ask you four simple questions. And they’ll have nothing to do with social platforms. Because the clarity of...
Why You Should “Like” More Things
More than three million people “Liked” something on Facebook in the last minute. Few considered the impact of their action. “Because while we obsess over ...
Hillary Clinton’s New Social Media Strategy
“The Clinton campaign is particularly good at planning to be spontaneous.”