Lessons from a Tweet That Got 17 Million Views

“If you want to be successful, you need to think about how you can tell each story natively to the platform you’re publishing on.”

I love articles that break down specific social media tactics and this one certainly does that.

Buffer shares the story of how Aytekin Tank turned a Medium post into a tweet thread and then used ads to generate 17 million views for it at a cost of $24,000.

But you don’t have to spend that kind of money to reap the benefits of his experiment — what he learned about how to repurpose content on Twitter will help you even if you don’t spend a dime on ads promoting yours.

RELATED: What happens when you only follow 88 people on Twitter.