How To Craft The Perfect Social Media Post
“Think about the purpose of your post before you add any hashtags. If you’re looking for this post to reach new audiences or trying to boost engagement, a hasht...
“Think about the purpose of your post before you add any hashtags. If you’re looking for this post to reach new audiences or trying to boost engagement, a hasht...
“What if I told you that writing a blog post is just like carving out a sculpture? You are the artist. Your research document is your block of marble. You just ...
The better we know our audience, the better we can serve our audience. And the better we serve our audience, the more likely they are to recommend our work to o...
“Your job is not to write for an audience. Your job is to write for your audience’s audience.”
“The case could provide the clearest evidence yet that Russian hackers have evolved their tactics from merely releasing embarrassing true information to plantin...
“Stories are a ‘write API’ for humans — that is, a channel for inserting beliefs into other people’s brains.”
“Maybe we’re all looking at our boomer parents’ social media strategy (if you can call it that) the wrong way. Lack of gratitude for their love aside, maybe it’...
“It may be obvious that printing presses don’t make much sense with the Internet, and most websites have moved to ad networks for the obvious reasons; in fact, ...
“Generally, if someone tells you he will pay you back, he will not pay you back. The more assertive the promise, the more likely he will break it.”
“For the past eight years, I’ve sent quarterly personal updates. Every January, April, July, and October, I send out an email to about 200 or so of my friends a...