How to Write More Concisely

“Good copy carves a path to an emotion, a feeling. A copywriter’s purpose, then, is to identify the words and concepts that create the shortest possible path to that emotion.”

Less is more when it comes to copywriting.

Very Good Copy explains how to write more concisely and suggests you try a simple exercise — rewrite Wikipedia paragraphs.

RELATED: The two minutes it takes to read this will improve your writing forever.