Great Storytellers Explain How To Tell A Great Story
“A story is kind of a black box and you’re going to put the reader in there. She’s going to spend some time with this thing you’ve made and when she comes out, ...
Category: Social Media
America’s Political Polarization Isn’t Being Caused By Social Media
“Given that older Americans who don’t use social media are polarizing faster than younger Americans who do, it’s clear that this is about more than whom you fol...
How To Find The Perfect Topic For Your Content
“The first thing to consider is that even if you have diverse interests, there is probably one core idea that holds everything together.”
It’s OK To Write What People Want To Read
“Writing with readers in mind does not make you a sellout. It makes you a professional.”
How The Like Button Ruined The Internet
“Once other people start telling you what they like via Like buttons, you inevitably start hewing to their idea of what’s good. The stuff you publish will start...
How To Get People To Buy, Share, Or Consume Your Creations
We need action. No matter what we want to accomplish, our success depends on our ability to convince others to take action. And while every situation is unique,...
12 Great YouTube Channels For Entrepreneurs
“Too often, content aimed at entrepreneurs is reduced to repeating well-worn catchphrases and habit improvement techniques.”
The Death Of Recess
“Countless schools are axing recess to make more time for test prep, as if childhood development is less important than test scores. Ironically, both suffer at ...
How To Promote Something Without Making People Hate You
“If potential customers don’t care about you, they won’t care about your products or services. What people do care about is how you can help or entertain them.”
This Is What’s Happening To The Media Industry
“There’s only two ways I know of to make money: bundling and unbundling.”