“Most companies postpone pricing decisions until after the product is developed. They embark on a long, costly journey of hoping they’ll make money rather than knowing they will.”
This one might forever change the way you think about pricing things — I know it did for me.
Madhavan Ramanujam suggests you choose a price before you build a product and shares his three key rules for monetizing new products including to have the “willingness-to-pay” talk early, investigate how you charge as much as what you charge, and don’t settle for a one size-fits-all solution.
Related: Not sure how to price your work? Try this formula.