Convenience Is the Most Underestimated Force in the World Today

“Convenience seems to make our decisions for us, trumping what we like to imagine are our true preferences.”

How often do you choose the easiest option?

In this The New York Times column, Tim Wu (author of The Master Switch, which I also recommend) explains why convenience is the most underestimated force in the world and what that means for us.

He suggests you make an effort to embrace inconvenience because that’s where individuality is found.