“Don’t think of a piece of content like a finished product. Think of a piece of content as a line of code.”
Don’t worry, you don’t need any technical expertise to understand the analogy at the heart of this post.
Steve Bryant points out products work best when they adapt to market feedback and the same is true for content.
He suggests you create content the same way coders create software — create feedback loops and use that feedback to iterate on and improve your work.