Create Unique Rules To Create A Unique Culture

“Powerful cultures are built around what he calls ‘shocking rules’ — rituals and practices that are memorable, so ‘bizarre,’ that people inside the organization ‘encounter almost daily’ and that people who hear about them wonder why they are necessary.”

Rules are powerful and the ones you set for your company, team, or work influence a lot more than you may realize.

Bill Taylor explains how creating unique rules can create a unique culture and shares examples of how Amazon, former NFL coach Tom Coughlin, and the makers of the board game Cranium use unique rules to drive their success.

Related: 20 reasons why you should break the rules.