How Digital Advertising Spun Out Of Control

“Facebook and Google’s advertising infrastructure is one of humanity’s most marvelous creations. It’s also one of its most terrifying, because, in truth, pretty much no one really understands how it works.”

This is an important read if you work in the advertising business, and an even more important one if you don’t.

John Battelle offers an overview of how Facebook and Google’s advertising business became so dominant, the impact their methods have had on the world, and how it’s spun out of control.