“Ideas and people take time to get to know each other. We’ve forgotten that to move someone to action they need to see a message repeatedly. You have to earn trust. You have to earn respect.”
This is a simple post, but an important reminder for anybody that’s marketing something.
Tom Critchlow reminds marketers of the need to have a conversation with your audience and suggests you take a break from chasing hypergrowth strategies to attract new people and spend more time connecting with the people you’ve already attracted.