Innovation Is Overrated — Execution Is What Matters

“Pragmatic iteration is overlooked as the boring rehashing of old things, while exciting ‘moonshots’ and 10X leaps are fetishised. However, the opposite is often true: the most successful companies in the world focus on nailing iterative execution, not constant reinvention.”

It’s easy to get swept up in the hype about being innovative, but what’s too often overlooked is a more important factor in success — execution.

Jonathan Courtney makes the case that innovation is overrated and suggests most people and companies would be better served to “focus first on executing so-so ideas brilliantly.”