“On Facebook, what you click on, what you share with your ‘friends’ shapes your profile, preferences, affinities, political opinions, and your vision of the world. The last thing Facebook wants is to contradict you in any way. The sanction would be immediate: you’d click/share much less; even worse, you might cut your session short.”
As I mentioned in a previous edition of this newsletter, Facebook isn’t going to be the one to solve its fake news problem.
News isn’t about just giving people what they want, but Facebook is entirely about giving people what they want.