“People fear loss more than they desire benefit. And this greatly influences the way they choose between options (aka: prospects). This means people will overweigh even the smallest opportunities for loss.”
You know that thing you need to convince your boss to do? Here’s how to make it happen.
Jordan Loftis shares four ways to convince your boss to say yes based on science including to align the change with team goals, leverage loss aversion, and ask big, then small.
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