How Creating A Movement Can Help You Get Attention For Your Creations

“If you’re a creative in any discipline, I’d advise taking a look at the culture that created you and then looking around for like-minded individuals who share your cultural context. Odds are, they have the same goals as you do.”

This is a must-read if you’re a musician, comedian, podcaster, writer, artist, or creator of any kind.

Ernest Wilkins uses an excerpt from a Questlove interview as a jumping off point to explain how creating a movement can help you get attention for your creations.

He breaks down how The Roots strategically created a cultural context for their music in order to attract an audience, launch their career, and give exposure to other similar artists including Common and Erykah Badu.