How Facebook Reacted to (And Crushed) Google Plus

“Facebook is full of true believers who really, really, really are not doing it for the money and really, really will not stop until every man, woman, and child on earth is staring into a blue-bannered window with a Facebook logo. Which, if you think about it, is much scarier than simple greed.”

This Vanity Fair piece is one of the best things I’ve ever read about Facebook. It details how the company — and specifically Mark Zuckerberg — reacted to the threat of Google trying to create its own social network.

It literally declared a state of war, locked employees in the building, worked 24/7, and ultimately won.

Reading this will change the way you think about Zuckerberg, Facebook, the people who work there, and make it clear why they’ve succeeded.