How Instagram’s Algorithm Works

“The five most important things are if you’re going to spend some time with the post, how likely you are to like it, comment on it, or save it, and how likely you are to tap on the profile.”

This is a must-watch if you want to know how to get more people to see your Instagram posts or better understand how the platform decides what it surfaces in your own feed.

Adam Mosseri, the head of Instagram, explains how Instagram’s algorithm works including how they rank content across the feed, Stories, Reels and more.

Btw, I found this link in the Storythings newsletter.

Related: 40 one-sentence social media tips.