“By serving everyone, you serve no one. Without a clear focus, efforts get muddled. Substack avoided that trap.”
Substack may be a newsletter platform, but this case study isn’t about newsletters — it’s about what it takes to attract and nurture a community of any kind.
Bailey Richardson breaks down how Substack happened including how they identified their target audience, invested in them, and convinced them to use their product.
Btw, I found this link on Terrell Johnson’s Twitter account.