“Every marketing metric should have a buddy—a Sam to a Frodo, a Charlotte to a Wilbur, a Kendall to a Kylie. Your marketing measurement needs a Buddy System.”
It’s not hard to figure out if your marketing isn’t working, but it’s a lot harder to figure out why and what to do about it.
Ann Handley explains how to avoid doing mediocre marketing and offers a checklist to assess the source of your problems.
If your audience doesn’t miss you, you’re lacking intent, and you’re only watching one metric, then you may be doing mediocre marketing.