How To Brand Your Project Like A Musician

“Make sure that the first thing people see is a clear and accurate reflection of what you want them to think about the entire time.”

I’m obsessed with this 10-minute video and have watched it multiple times this week.

Mikael Moore, managing director of Janelle Monae’s Wondaland production company, walks through how to brand your project like a musician and shows how they approached the marketing and positioning of Jidenna’s new music (who you can also hear on my For The Interested playlist by the way).

Even if you don’t do anything with music or entertainment, you’ll find this helpful and it will likely inspire you to rethink how strategic (or not strategic) you are when presenting your work to the world.