“Worldconnectors are entrepreneurs of the intersection, and intersections are the new mainstream.”
I’ve been obsessed with this article since I discovered for a lot of reasons, not the least of which is in many ways I think it describes some of my own approach.
Marc Geffen introduces the concept of Worldconnectors and breaks down how to build an audience as a Worldconnector including ways that people like John Mayer, Megan Rapinoe, Sam Harris, and Donald Glover leverage authenticity, social instincts, and audience understanding to do so.
Btw, I found this link in Rob Hardy’s newsletter.
Related: The two ways to grow your audience: Do more or do less.