How To Build An Audience As A Worldconnector

“Worldconnectors are entrepreneurs of the intersection, and intersections are the new mainstream.”

I’ve been obsessed with this article since I discovered for a lot of reasons, not the least of which is in many ways I think it describes some of my own approach.

Marc Geffen introduces the concept of Worldconnectors and breaks down how to build an audience as a Worldconnector including ways that people like John Mayer, Megan Rapinoe, Sam Harris, and Donald Glover leverage authenticity, social instincts, and audience understanding to do so.

Btw, I found this link in Rob Hardy’s newsletter.

Related: The two ways to grow your audience: Do more or do less.