How To Coin Terms That Make Your Creations More Successful

“How can I have a phrase that I can repeat a thousand times that people aren’t going to get tired of?”

The words you use to succinctly describe your ideas and creations can make or break their success.

In this 42-minute video, David Perell and Jack Butcher discuss how to coin terms that make your creations more successful and share the process they used to come up with terms that resonated with their audiences like “Personal Monopoly” and “Build Once, Sell Twice.”

Related: 40 one-sentence marketing tips.