“Think about the purpose of your post before you add any hashtags. If you’re looking for this post to reach new audiences or trying to boost engagement, a hashtag or two can make sense. But if you’re looking for clicks from your existing audience, it could be best to not use hashtags at all.”
I know that’s a compelling headline, but I have to admit it may be a bit misleading because I personally believe there’s no such thing as the “perfect” social media post.
That said, this Buffer post about how to craft an effective social media post is worth your time.
It breaks down suggestions for Facebook, Twitter, and Instagram including how to write copy and choose the right image sizes.