“How many people have joined your newsletter since the day you sent that broadcast? That’s how many people have missed out on your best emails!”
One of the recurring themes of my work is that most people don’t get nearly as much value as they could out of the content they create and this is a way to remedy that.
Alex Hillman breaks down how to create a content mixtape and repurpose your most powerful content to ensure every new member of your audience is exposed to it.
Btw, I found this link on Rob Hardy’s Twitter account.